Managerial Marketing

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This course has been designed to give the student a familiarity with the broad field of marketing management. Topics will include

  • Marketing fundamentals
  • Marketing research and analysis
  • Product strategy and management decisions
  • Product planning and forecasting
  • Advertising, sales promotion, and public relations
  • Consumer behaviour
  • Evaluation and control

Although the intent of the course is to give a breadth of understanding, rather than great depth in any specific area, a number of case studies will be used to illustrate salient points. On completion of this course, a student should have a broad overview of the fundamental operational areas involved in the marketing process. The combination of theory and case studies will develop skills to permit their immediate implementation in the workplace.



For further information and to register, please contact:
Your local branch

or

CANADIAN INSTITUTE OF MANAGEMENT – HEAD OFFICE
Tel:  705-725-8926 
Fax: 705-725-8196
E-mail: office@cim.ca